Bad Behaviours Masterclass: Why They Win in Business

Black and white keys with the words FACT and FAKE alternating.

There is a specific kind of exhaustion that comes from being able to see something clearly that others cannot see at all.

You're not imagining it. You're not being dramatic. The pattern of bad behaviours is real. And so is the damage. What is also real, and often unbearable to see, is that the people around you who cannot see it are not stupid. They are operating inside a system that is working exactly as it was designed to work, much like the business strategies that govern their understanding. This is precisely where this masterclass begins...

Tools for Why Bad Behaviours Keep Winning Masterclass by Danielle Macleod, Wise Rebel Training

Your favourite tools won’t work here

The tools that make you effective—your reasonableness, your evidence, your empathy, and your good faith—are precisely the wrong tools for addressing bad behaviours in specific situations. They are excellent tools, but this is a different game entirely. You wouldn't waste your breath trying to persuade someone with one leg to grow another one. Yet, in these scenarios, we remain insistent that we can persuade certain people to see the error of their ways through various business strategies. Understanding why that fails is where real strategy begins, and that knowledge is key to mastering the art of persuasion in this masterclass of human interaction.

Wooden hand controlling a puppet with strings against a cloudy sky.

Who is this for?

If you've watched someone get away with bad behaviours so obvious that the silence around it seemed deafening...

If you've built the case, found the allies, tried every angle in your business strategies, and nothing shifted...

If you've seen the cost to a system or organisation you loved, but not been able to move the dial...

If you're watching what's happening in the world right now and feeling a particular kind of exhausted bewilderment...

There is a place for you here. It comes with relief, understanding, and possibility.

This masterclass will not make you cynical. It will make you accurate.

Woman in a green patterned dress speaking into a microphone indoors.

You're in safe hands...

For over twenty years, I have been trying to understand why certain patterns could floor me when almost nothing else could, especially when it came to identifying bad behaviours in teams. I've experienced both sides: being the person who could see clearly yet couldn't shift anyone's perspective, and being the one who simply couldn't see at all. The day the pattern became clear transformed how I assessed every room I entered and influenced my approach to various business strategies. I'm a rigorous researcher and a robust questioner, obsessed with human patterns and dynamics. However, this isn't just theoretical; my experience as a large-scale leader with a proven track record of exceptional results is invaluable. This insight is the piece I wish I'd known sooner. I invite you to join me in this masterclass with nothing but curiosity and a willingness to explore uncomfortable places.

Spanner for Why Bad Behaviours Keep Winning Masterclass by Danielle Macleod, Wise Rebel Training

You'll leave with:

The ability to recognize which game you're in before you make your next move is crucial for success. Understanding why your best instincts may lead to bad behaviours can help you avoid pitfalls. This includes knowing why you’re tempted to stick with those instincts and what alternative business strategies to implement instead. Having the clarity to know when to act, when to wait, and when to stop trying to grow the leg is vital. It’s important to develop a level of resilience that doesn't necessitate trying harder at what consistently fails. Additionally, having the knowledge of where to go to explore more resources can provide you with tools that are truly beneficial—potentially even attending a masterclass to deepen your understanding.

why bad behaviours keep winning